PBR is an American born company that enjoys supporting the local American business. Director Jeffrey DeChausse set out to show this in a multi-part video series dedicated to the hard-working American Women and Men that make up the brand PBR represents. This mini-doc tells the story of why hard-working Americans prefer Pabst Blue Ribbon over any other light beer.
Client: Pabst Blue Ribbon
Director: Jeffrey DeChausse
Production Company: Tiny Elephant