In 2009, Gatorade started a campaign called “What is G?”. With the help of The Famous Group, TBWA/Chiat/Day and Gatorade pulled together over 20 of the top athletes in the world and answered the question” What is G? This music video starring the underground rap artist Murs, helps explain a bit What G is.

Client: Gatorade
Agency: TBWA/Chiat/Day
Director: Joel Lava
Production Company: The Famous Group